Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google,Yahoo,Bing). SEO can be divided into two main areas: Off page SEO (work that takes place separate from the website) and On page SEO(website changes to make your website rank better). This tutorial will cover both areas in detail.Remember,a website is not fully optimized for search engines unless it employs both on and off page SEO.
What SEO is not ?
SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM), and is not covered in this tutorial.
SEO is not ranking #1 for your company's name. If you're reading this tutorial, you probably already know that ranking for popular terms is darn near impossible, but specific terms, such as a company name, is a freebie. The search engines usually are smart enough to award you that rank by default (unless you are being penalized).
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