Both are quite similar to real life, There are people in this World who use Black Magic for Quick success or to Spam someones life to gain instant benefit.However, the effects of Black are always BAD
Similarly, In SEO we have White Hat and Black Hat Technique. Search Engine Optimization done according to Google Webmaster Guidelines is called White Hat SEO. Doing SEO for Quick results against Google Yahoo or Bing Policies is called Black Hat.
Benefits Of White Hat SEO -
- Better Results with Long Terms Rankings in Search Engines.
- No Chances Of Being Penalization.
Negatives of Black Hat SEO
- Penalization or Permanent Suspension by Google Yahoo or Any other Search Engine.
- Reverse SEO can take upto 6 months
Black Hat Methods which you should not follow
Hidden Content
Do not Write any content which is hidden from visitor. Normally people change the Text color to background color of page to hide the text.
Never Hide anything from Visitor or Search Engine, Consequences will lead to penalization.
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