Friday 11 April 2014

Difference Between White Hat & Black Hat SEO






White Hat SEO VS Black Hat SEO Techniques


Both are quite similar to real life, There are people in this World who use Black Magic for Quick success or to Spam someones life to gain instant benefit.However, the effects of Black are always BAD
Similarly, In SEO we have White Hat and Black Hat Technique. Search Engine Optimization done according to Google Webmaster Guidelines is called White Hat SEO. Doing SEO for Quick results against Google Yahoo or Bing Policies is called Black Hat.

Benefits Of White Hat SEO -

  • Better Results with Long Terms Rankings in Search Engines.
  • No Chances Of Being Penalization.

Negatives of Black Hat SEO

  • Penalization or Permanent Suspension by Google Yahoo or Any other Search Engine.
  • Reverse SEO can take upto 6 months

Black Hat Methods which you should not follow


Hidden Content
Do not Write any content which is hidden from visitor. Normally people change the Text color to background color of page to hide the text.
Never Hide anything from Visitor or Search Engine, Consequences will lead to penalization.

Friday 4 April 2014

What is SEO ?

What is SEO ?

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google,Yahoo,Bing). SEO can be divided into two main areas: Off page SEO (work that takes place separate from the website) and On page SEO(website changes to make your website rank better). This tutorial will cover both areas in detail.Remember,a website is not fully optimized for search engines unless it employs both on and off page SEO.


What SEO is not ?

SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM), and is not covered in this tutorial.

SEO is not ranking #1 for your company's name. If you're reading this tutorial, you probably already know that ranking for popular terms is darn near impossible, but specific terms, such as a company name, is a freebie. The search engines usually are smart enough to award you that rank by default (unless you are being penalized).