What Is Internet Marketing:

Internetmarketing, also known as web marketing, online marketing or e-marketing is referred to as the marketing of products or serviceusing internet as a medium .

i.e. It’s a marketing channel that’s bound by an internet connection.

Internet marketing is broadly divided in to the following types:

·  Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.

·   Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.

·  Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

·  Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.

·  Email marketing: involves directly marketing a commercial message to a group of people using electronic mail.

·   Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.^]

·     Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.

·     Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers

·    Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.

Key Phases in Internet Marketing:

1.      Visibity: The first and most important phase of internet marketing is planning visibility for your business.  A business can have visibility over internet through various media that can be classified into Owned, Earned and Paid. This phase will is essential to create traffic to your online properties.

2.      Engagement:  It is important to engage the traffic coming to our website because more time and visits a user have at our website more are the changes of him being interested in our products and services. For engaging users it is important that we direct them to targeted pages and content. Their is no alternative for a great content (Text,Video or images) when it comes to creating a engaged visitor hence we should aim at creating a content that can help  user queries and value to his experience.

3.      Conversions:  Next thing to do in internet marketing campaign is to focus on conversions that are majorly classified into macro & micro conversions.

Micro conversions: Micro conversions are the first critical steps website visitors to perform example visit duration, number of visits, free downloads or mail subscriptions etc. They generally have less monetary value for the business but they act as a basis for ultimate (Macro) conversions.

Macro conversions: Macro conversions are the final conversions that a bussiness wants to achieve. They are less in numbers when compared to micro conversions but hold a higher monetary value.

 Here are the few things one needs to focus whille planning for conversions:

·          What content on the website is directly tied to driving Macro and Micro Conversions?

·          What sections of the website might be most valuable to the visitors?

·          What content areas seem very expensive to create (hence more important to measure if they are adding any value!)?

·          What cross-sells and up-sells do you see available across the site?

·          What does the top nav and left/right nav groupings tell you about priorities?

4.      Analytics: Next phase in internet marketing is analytics, which is an eye opener for all your internet marketing efforts. It lets you know that which medium is working for you and which should be chucked, what content is loved by the users , ROI calculation & visitor segmentation. It also acts as a basis for your future campaign strategies.

5.      Retentions:  The retention phase is one of the last phases in your internet marketing campaign. It focuses on retaining the already converted customer for a longer run. This includes creating exclusive offers or content that will help visitors to be back at your website  again & again. Few of the ways of online traffic retention include help forums, fan pages, email marketing  etc.