Website Planning:

Websites are created for visitor and not for ourselves or employees. The most common mistakes that people do is to create websites keeping their view in mind and not working to create a experience for a probable visitor. So first action will be to note down all the services we provide , how can a website add a value to it and how we can get them online so that a probable visitor can be converted into a loyal customer one day.

A website starts with planning for acquisitions, behaviour andconclusions of visitors.

A.     Acquisition

·         Where does your prospects spend time online?

·         How can you use those platforms to acquire visit to your website?

·         What will be the profile of visitor?

·         How will Earned, Owned or Paid media play role in attracting visits?

·         What set of efforts/ inputs will it require from you?

B.      Behaviour

·         What is the behaviour we are expecting when visitors arrive at

·         our site?

·         What pages should they see? What videos should they watch?

·         What will make them visit again?

·         What is the takeaway from our website?

·         How have we helped the visitor’s need/query?

C.     Conclusion

What is the significant outcome for your business?

• A download

• A telephonic call to your office

• A brochure request

• A qualified online lead

• Signup for email promotion

• People buying your product/service

• A lift in brand perception