Website Planning:

Websites are created for visitor and not for ourselves or employees. The most common mistakes that people do is to create websites keeping their view in mind and not working to create a experience for a probable visitor. So first action will be to note down all the services we provide , how can a website add a value to it and how we can get them online so that a probable visitor can be converted into a loyal customer one day.

A website starts with planning for acquisitions, behaviour andconclusions of visitors.

A.     Acquisition

·         Where does your prospects spend time online?

·         How can you use those platforms to acquire visit to your website?

·         What will be the profile of visitor?

·         How will Earned, Owned or Paid media play role in attracting visits?

·         What set of efforts/ inputs will it require from you?

B.      Behaviour

·         What is the behaviour we are expecting when visitors arrive at

·         our site?

·         What pages should they see? What videos should they watch?

·         What will make them visit again?

·         What is the takeaway from our website?

·         How have we helped the visitor’s need/query?

C.     Conclusion

What is the significant outcome for your business?

• A download

• A telephonic call to your office

• A brochure request

• A qualified online lead

• Signup for email promotion

• People buying your product/service

• A lift in brand perception

Difference Between Static and Dynamic Websites

Types of Websites:-
Website: A website is a set of related web pages containing content such as text, images, video,audio, etc. A website is hosted on at least one web server, accessible via a network such as the Internet through an Internet address known as a Uniform Resource Locator (Domain name).

Websites can be classified majorly:

1.       As per their Functionality

2.       As per their Purpose

1.       Based on functionality:

a)      Static website: A static website is one in which content does’nt changes or can not be changed without changing the source code.

Features:

Content is static. i.e. the information does not change over time .

Easier to develop.

Can be created in no time.

Uses html & CSS (content styling sheets).

b)      dynamic website: A dynamic is one which generally comes with a CMS and content changes time to time and even a end user can upload or download some content.

Features:

1.     Content is dynamic. i.e. the information does change over time.

2.     Takes longer time to develop.

3.     Require a lot of coding.

4.     Uses various languages like PHP, ASP.net & scripts.

5.      

c)       Responsive website: Responsive Web Design (RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)

                           

2.       Based on purpose:

a)      Personal websites:

·         Resume sites

·         Artwork sites

·         Hobby sites

b)      Informational websites:

·         Blogs

·         Directories

·         Question and Answers

·         Forums

·         Wikis

·         Portals

c)       E-commerce websites:

Electronic commerce websites, commonly known as e-commerce websites, are associated with buying and selling of products or services over internet

d)      Social networking websites: A site where users could communicate with one another and share media, such as pictures, videos, music, blogs, etc. with other users. These may include games and web applications.

e)       Business/corporate websites: A corporate website or corporate site is an  website operated by a business or other private enterprise such as a charity or nonprofit foundation. Corporate sites differ from electronic commerce, portal, or sites in that they provide information to the public about the company rather than transacting or providing other services.